The Golden Eagle Award, organized by Nanyang Siang Pau, aims to honor the best of Malaysian businesses by giving them due recognition for their hard-earned success and outstanding achievements. In 2015, this Award will incorporate three new initiatives to support and assist businesses to harness greater trade opportunities:
| International Platform | To increase outreach by adding the new “International Eagles” to compete on equal footing with world - class enterprises |
| Asia Vision | Internationally renowned media “CTi- Asia” &“People's Daily Overseas Edition Singapore Channel” will join force to promote the Golden Eagle Award |
| Trendsetting Efforts | Collaborate with different media and digital platforms such as TV, Apps and websites to promote the event for maximum publicity |